Capturing Sales Leads In 5 Easy Steps
Capturing sales leads and list building are two of the most important marketing activities of any business. By building your own list you have the opportunity to sell your products or services more than once, stay top of mind and establish your business as a trusted authority.
You also have the advantage of being able to offer them other products, and services when they become available.
So just how would you capture those leads and make them profitable for you?
Here are your 5 simple steps to setting up your own profitable lead capture system.
1) You will need your email autoresponder setup
Be ready to accept your subscribers. To make it easy on yourself you can pre-load it with messages to send your subscribers from the beginning, to remind them that they are on your list. Useful, informative and educational messages sent once or twice a week automatically, will keep your subscribers interested.
2) Setup an irresistible offer page
Give something of great value to your potential subscribers for filling in the form to subscribe. This page needs to be as powerful as any sales page where you are charging for a product, as you will want it to convert as many visitors to subscribers as you can. Outline the benefits of what you’re giving away, and even the benefits of the information in your preset messages (you did setup those messages right?).
3) Send them to a thank you page
Most autoresponders allow you to set a url (website address) to send your subscribers to after they subscribe. You should send them to a thank you page, and let them know if they need to confirm their address before they receive the first email from you.
If they do need to confirm (they should, this is called double opt-in and may help save you from spam complaints), let your new subscriber know they will only get the email with the gift link after they confirm their subscription to your list.
4) Send them to a web page to download
Your first email to your new subscriber should contain the download link for the free gift you offered for subscribing. The ideal situation here is to send them to a web page to download.
This page can also contain a special offer, sometimes called a one time offer (or OTO). Make this an unmissable deal related to the subject matter of your emails.
Let the subscriber know they will only see this offer right now. If you do not have a special deal to offer, you can instead add a link to a product you sell as an affiliate. Make use of this valuable backend sale opportunity.
How To Build A Relationship With Your Subscribers
5) Make sure you keep your subscribers
Keep sending traffic to your offer page and keep those subscribers coming. Make sure you keep your subscribers by sending them regularly a combination of informative, educational and entertaining emails, and it helps to give them more free gifts on a regular basis.
Words of advice, capturing sales leads and building your list can become your own personal goldmine, but don’t treat your subscribers as your personal ATM. Your list subscribers are people just like you, treat them as you’d like to be treated. Now get out there, and start building your subscriber list, using your new lead capture system, and watch how your profits increase as your list grows.
Contact me at jc@onlinemedia360.com to start setting up your lead capture plan. Follow me on Twitter, Facebook and LinkedIn.
