Menu

More leads

Why AI-Optimized Press Releases Get More Coverage (and How to Write One)

,

Press releases aren’t just for journalists anymore—they’re powerful authority signals for AI search engines and a fast path to AI search visibility.

Introduction: From Newsrooms to AI Feeds

Press releases were once aimed solely at journalists. Today, they’re a powerful way to signal authority to AI search engines like ChatGPT, Gemini, and Grok. AI doesn’t just read press releases — it indexes, evaluates, and recommends them in conversations. That means a well-optimized press release can land you in both the media and AI recommendations at the same time.

Why Traditional Press Releases Are Missing the Mark

1. They’re Written for Humans, Not Machines

Most press releases still follow a format optimized for newsroom editors, not for AI language models. Without structured data, relevant keywords, and authoritative signals, they get skipped over by AI entirely.

2. Distribution Alone Isn’t Enough

Posting your press release to a wire service without AI optimization is like printing a flyer and leaving it in an empty room. It exists — but no one is “talking” about it in AI search, so you gain no AI search visibility.

3. They Don’t Leverage Entity Linking

AI relies heavily on entities — names, places, categories — to understand and recommend content. A press release that doesn’t clearly define these will be ignored.

The Anatomy of an AI-Optimized Press Release

Headline & Sub-headline

  • Include your target keyword naturally.
  • State the news in a way that’s both relevant to your audience and AI-friendly.

Body Content

  • Use short paragraphs and clear language.
  • Include context around your business category, service area, and audience.
  • Answer “Who? What? Where? When? Why?” in natural language.

Structured Data

  • Add NewsArticle schema so AI can parse your release as news (see structured data best practices).
  • Include location data for local relevance.

Authority Signals

  • Include a quote from a credible source (CEO, industry expert, partner).
  • Link to previous press releases, relevant service pages, or high-authority references. Consider issuing an AI-optimized press release for milestones and awards.

How AI Uses Press Releases

  • Detects fresh, authoritative content faster than blog posts.
  • Uses press releases to identify trending businesses or experts in a niche.
  • Pulls details for direct recommendations in local and category searches.

Example: A user asks ChatGPT, “Who’s the leading AI marketing agency in Denver?” If your AI-optimized press release announced your award, service launch, or media feature — and it’s structured correctly — your business has a much higher chance of being recommended.

Case Study: Boosting Visibility in 48 Hours

  • A local Denver law firm issued an AI-optimized press release about a new community legal aid program.
  • Within 48 hours, the press release was indexed by AI search engines.
  • The firm appeared in ChatGPT responses for “Denver community legal help.”
  • Journalists also picked up the release, resulting in two media mentions within a week.

How to Get Started with AI-Optimized Press Releases

  1. Plan Your News — Don’t wait for big events; even small milestones can be newsworthy.
  2. Write with AI in Mind — Use natural language, relevant entities, and clear structure.
  3. Add Structured Data — Implement structured data markup before publishing.
  4. Distribute Widely — Use press release services that allow for full HTML and schema integration.
  5. Track & Update — Monitor responses in AI search and refresh content if necessary to maintain AI search visibility.

Next Step

Ready to start using press releases to improve AI search visibility? Learn more about our Press Release Services.

“` Want this wrapped as a Gutenberg block or Themify Builder module layout, or need a JSON-LD example for the NewsArticle schema to paste under it?

AI-Ready Website That Gets Found

,

Introduction: The Website Shift No One Saw Coming

Five years ago, a “good” website meant responsive design, SEO optimization, and fast load times. Today, that’s just the starting line. With AI search engines like ChatGPT and Gemini now influencing customer decisions, your site must be AI-ready — meaning it’s structured, written, and coded in ways that make it easy for AI to parse, understand, and recommend.

What Makes a Website AI-Ready?

1. Structured data (Schema)

AI search engines rely on structured data to understand your site’s content and context. Without schema markup, AI tools can miss key details about your services, location, and expertise.

2. Conversational Content

AI doesn’t just read your keywords — it interprets natural language. Your copy should answer the types of full-sentence questions people ask AI tools.

3. Entity Clarity

Clearly define the who, what, where, and why of your business across your site. AI matches entities to search intent, so consistency is critical.

4. AI-Friendly Technical Setup

  • Fast load times (Core Web Vitals)
  • Clean code without excessive plugins
  • Mobile-first design
  • HTTPS security

Key Pages Every AI-Ready Website Should Have

Home Page

  • Clear positioning statement
  • Internal links to main service pages
  • AI-optimized headline and subhead

Service Pages

  • One page per service with a focus keyphrase
  • Schema markup for each service type (use structured data)

About Page

  • Clear founder bio with professional authority signals
  • Location and industry experience

FAQ Page

  • Question-and-answer format optimized for natural language

Blog/Resources

  • LLMO-friendly posts targeting conversational queries
  • Internal links between related topics

Content Strategies for AI Visibility

Answer Questions Directly

Include full questions as subheadings (H2) and answer them in 2–3 concise sentences. This is how AI engines extract and serve recommendations.

Use Supporting Context

AI doesn’t just look at your keyword — it evaluates the surrounding context. For example:

Instead of: “We offer web design services.”
Use: “We offer AI-ready web design services for Denver small businesses, helping them appear in ChatGPT and Gemini recommendations.”

Regular Content Updates

AI rewards freshness. Update service pages and publish new content regularly.

The Role of Visuals in AI Recommendations

Images can now be indexed by AI for context. Use:

  • Alt text with descriptive, keyword-rich captions
  • Geotagging for local relevance
  • Branded graphics that support your service focus

Checklist for Building an AI-Ready Website

  • Install structured data/schema markup
  • Write conversational, question-answer content
  • Ensure site loads under 3 seconds
  • Include consistent NAP info sitewide
  • Build an FAQ section targeting natural queries
  • Interlink all service pages and blog posts

Final Thoughts

Your website is the foundation of your AI search presence. Without an AI-ready website, even the best press releases or reviews can fall flat because AI tools won’t have a clear, trusted source to recommend.

Next Step

Ready to make your website AI-ready? See our Web Design Services.

How AI Search is Changing Local Marketing — And What Your Business Needs to Do Now

,

Once upon a time, ranking on Google’s first page was the golden ticket for local businesses. Today, AI search engines like ChatGPT, Gemini, and Grok are becoming the new digital gatekeepers — shaping which businesses customers hear about and trust. If your business isn’t being recommended by these tools, you’re invisible to a growing segment of your market.

Why AI Search Matters for Local Marketing

1. AI Search Is Conversational

Unlike traditional search engines, AI search engines respond to natural language queries. Customers might ask:

  • “Who’s the best roofer near me?”

  • “Where can I get the fastest emergency plumbing service in Denver?”

AI tools give direct answers, often recommending specific businesses without showing a long list of links.

2. Recommendations Are Based on Authority, Not Just Keywords

Google rewards keyword optimization. AI rewards credibility signals — press mentions, verified reviews, consistent NAP (Name, Address, Phone) data, and well-structured content.

3. The Local Trust Factor

In AI search, a single high-quality recommendation can carry more weight than ranking #3 in Google. AI tools aim to give users the “best match,” not a list of options.

How AI Decides Who to Recommend Locally

Steps Local Businesses Should Take Today

Step 1: Audit Your Digital Footprint

  • Check if your business info is consistent across all major platforms.

  • Search your business name in ChatGPT and Gemini — see if you’re recommended.

Step 2: Build Local Authority Signals

The Future of Local Marketing in the AI Era

  • Businesses that act now can dominate their category in AI search.
  • Businesses that wait will struggle to regain visibility later.

The shift isn’t optional. It’s as big as the original move from Yellow Pages to Google search.

Final Thoughts

Local marketing is no longer just about Google rankings — it’s about earning a place in the AI recommendation loop. If your business isn’t optimized for AI search, you’re leaving market share on the table.

Learn More About AI Search Optimization