Authority Positioning – 5 Tips For Public Speakers and Business Owners
Authority Positioning can help with two of the most challenging aspects to becoming a successful public speaker: the constant task of finding enough speaking gigs in order to get booked solid throughout the year and the goal of getting paid higher speaking fees.
Because of the growing availability of speakers in every imaginable subject, it has become a struggle for many new and established public speakers to stand out and succeed in their careers.
Position yourself as the go-to expert in your particular subject matter and become the logical public speaking choice. This is the key for any struggling public speaker to get an edge on the competition and succeed.
Implement Authority Positioning strategies in your public speaking business. This as very effective way for to promote yourself and stay top of mind of potential speaking gigs.
Apply these five Authority Positioning strategies to start getting some traction:
1-Press Releases
Publish a press release. Press releases have been around for a long time. Many marketers have dismissed them as an outdated and ineffective medium. But the fact remains that they’re being used effectively everyday by savvy marketers who know how to format and write them. The prices of press releases vary but they carry a lot of credibility. They can also help boost the visibility and trust factors. Let the world know about your speaking engagements, events and invitations by publishing a news release regularly.
2-Podcasts
As confirmed by Apple, there are currently more than 550,000 active podcasts out there, and this number is rapidly growing. With so many podcasts out there, it’s easy to see that a well targeted podcast aimed at the right audience can reap powerful benefits. Also, leverage your participation on a podcast because it can go a long way for public speakers to increase their expert status. Spread the word about your podcast on social media for even more traction.
Related: Video Marketing
3-Video Channel
Create your own videos. The proliferation of video platforms have made it very easy for public speakers to share their content online by using video marketing. YouTube, is owned by Google and it provides a convenient way to share videos with the whole world. Have a properly optimized YouTube channel where potential prospects can go to. This can help provide professional exposure for your public speaking career.
4-Book Authorship
Write a book and you’ll be automatically looked at as an Author-ity. Writing a book or being part of a Multi-Author book can help public speakers to distance themselves from the competition. It can take the place of a business card when meeting potential speaking gig decision makers.
5-Social Media postings
Post media mentions, accomplishments and public speaking appearances. Also, announce upcoming events. These are some of the powerful opportunities available by using social media for authority positioning.
Mix and match these five tips. These five strategies can help your public speaking create powerful credentials for getting more speaking gigs and higher fees. They can also help you quickly build an expert reputation and position yourself as the Authority. Differentiate yourself by posting industry content that educates your potential clients.
