BLOG

  • Capture Sales Leads
    jcsoto
    Capturing sales leads and list building are two of the most important marketing activities of any business. By building your own list you have the opportunity to sell your products or services more than once, stay top of mind and establish your business as a trusted authority. You also have the advantage of being able to offer them other products, and services when they become available. So just how would you capture those leads and
  • jcsoto
    Building a relationship with your list will make the list profitable and help with your Authority Positioning in the minds of your subscribers. Below are 9 tips to help you get that process started. 1. Unsubscribes are good. The only way that you will not get unsubscribes to your list is to never send to them. Not everyone will like your personality or writing style. Those that don’t will never follow your recommendations so it
  • jcsoto
    Small business marketing to stand out from the competition   Marketing your business is easier than ever thanks to the internet. Right? Wrong. Well, not totally wrong – but there’s no denying that in some ways, digital marketing complicates things for small business owners. What do I mean by that? Well, before the internet, most companies were competing with only a few rivals. There were exceptions, of course – mail order companies like LL Bean
  • video-marketing
    jcsoto
    Back in 2007, when I started my marketing consulting firm, my main focus was video marketing. Using a real video camera, not a cell phone, I would record reality style videos for my clients’ websites and I would upload them to every available video platform. I would search for other ways to get visibility for their videos, online and offline. As time went along, I concentrated more on mobile and text marketing as a more
  • jcsoto
    5 Authority Positioning Tips For Public Speakers Authority Positioning can help with two of the most challenging aspects to becoming a successful public speaker: the constant task of finding enough speaking gigs in order to get booked solid throughout the year and the goal of getting paid higher speaking fees. Because of the growing availability of speakers in every imaginable subject, it has become a struggle for many new and established public speakers to stand
  • linkedin-marketing-tips
    jcsoto
    LinkedIn-marketing Through the years, LinkedIn marketing has proven to be the most powerful social media marketing strategy for businesses and careers. Because it is the biggest business networking outlet in the world, users have a different outlook when logging in to LinkedIn. Specially when compared to their counterparts such as Facebook and Twitter. On LinkedIn, there is a different mood and the messages tend to be more professional. Moreover, discussions are headed toward transactions and partnerships